A3: Explore local and national music networks

Networking

Most people network for job opportunities, exposure, connections and referrals. True networking occurs when there’s an understanding that everyone in the room has equal value. In its purest form, it’s about people enjoying other people, communicating passions and connecting with others who share those passions. It’s about listening, figuring out what others need and connecting them with people you think can help, without any designs for personal gain.

Social networking has been around since 2003 with the launch of Myspace, where musicians from all over the world have been creating profiles to promote their music, thus making music promotion easier. Networking has also reached to Facebook, Twitter and Google+ to name a few. Music lovers can log into these socials and discover new music they haven’t heard before – an example of this would be upcoming musicians promoting their music in a more popular artist’s Twitter replies in an attempt to get recognised by them or their fans.

This does come with cons, however; musicians are no longer putting up flyers in places such as music shops and local venues as they would much rather stick to promoting their music online.

Local networking

Tees Music Alliance - This local network builds a thriving live scene in Teesside and operates for the benefit of musicians, audiences, supporting industries and community groups. They give volunteers an opportunity to get involved with their work. One of their venues is the Georgian Theatre in Stockton-on-Tees – to get a gig, you won’t need to sign an application as the TMA is more focused on building relationships with their clients.

Generator Newcastle – This local network is on a mission to create successful and sustainable creative and digital industries across the Northeast of England. They run a variety of projects designed to help and support musicians, freelancers, and businesses galore.